Learn how AI is transforming marketing, exploring some of its most potent use cases and powerful tools.
Artificial intelligence (AI) is transforming industries across the board, from transportation to healthcare and beyond. Now, AI is making waves in the world of marketing, ushering in an era of heightened efficiency, personalization, and data-driven decision making.
Powered by machine learning algorithms, AI marketing tools analyze huge volumes of data to uncover strategic insights to better attract, engage, and retain customers. From content creation to predictive analytics, AI is lending cutting-edge capabilities to marketing teams of all sizes.
According to research, 61.4% of marketers have used AI. This will only increase as AI tools get easier to use and more powerful. For today's digital marketing leaders, ignoring the AI revolution is no longer an option if they want to stay ahead of the competition.
In this comprehensive guide, we will unpack everything modern marketers need to know about leveraging AI to upgrade their marketing strategies and operations.
Market value of artificial intelligence (AI) in marketing worldwide from 2020 to 2028| Statista
Artificial intelligence has a diverse range of applications when it comes to elevating marketing strategies and operations. From initial research and planning to content creation and campaign analysis, AI makes its mark across the entire marketing workflow.
Specific use cases seeing high adoption today include the following.
AI content tools leverage natural language generation to autonomously create blogs, social posts, emails, ad copy, and more. For example, tools like ChatGPT can ingest product info and write blog posts in seconds. Marketers can then review and tweak before hitting publish. This allows teams to produce more content in less time.
AI also enables on-demand audio content creation. Text-to-speech tools like ElevenLabs can instantly synthesize human-like voiceovers from text. This significantly cuts the time and cost of producing podcasts, animated videos, and other voice-centric content to engage modern audiences.
Our AI text to speech technology delivers thousands of high-quality, human-like voices in 70+ languages. Whether you’re looking for a free text to speech solution or a premium voice AI generator for commercial projects, our TTS tools & APIs can meet your needs
Sophisticated machine learning algorithms help uncover trends in customer data to model future behaviors and outcomes. Marketers can use these predictions to optimize spending, personalize messaging, and qualify leads. AI analytics provide a competitive edge by shining a light on emerging opportunities and risks.
For instance, by analyzing past campaign and sales data, IBM Watson's predictive AI can accurately forecast lead conversion rates or project future revenue under various budget scenarios. This intelligence allows marketers to experiment with more confidence.
AI segmenting techniques empower marketers to divide audiences into distinct groups based on common attributes like demographics, interests, and past engagement. Tailored messaging can then be delivered to the right segments at the right time to boost response.
Peak AI leverages advanced clustering algorithms to classify contacts based on their likelihood to engage with different campaigns types or content formats. Then, the AI automatically matches messaging to each micro-segment for targeted outreach.
There's a growing list of companies that now offer AI-powered marketing solutions. Below, we cover some of the leading options, segmented by functionality.
ElevenLabs is a pioneering force in the realm of content creation, utilizing advanced AI and machine learning technologies. This tool stands apart for its ability to generate realistic voiceovers and speech synthesis, making it an invaluable asset for creating engaging audio content for podcasts, advertisements, and social media. With ElevenLabs, marketing teams can produce high-quality, natural-sounding voice content at scale, enhancing their content marketing strategies and engaging their target audience more effectively.
Google Analytics, a staple in the digital marketing toolkit, has evolved to incorporate AI and machine learning capabilities. These enhancements enable marketing professionals to gain deeper insights into customer behavior, website traffic, and campaign performance.
With its advanced data analysis features, Google Analytics helps marketers make informed decisions, optimize their digital marketing campaigns, and improve the customer journey.
